About the job
Title: Product Marketing and Social Media Manager
Reporting to: Head of Marketing
Company: Confidential (Leading Fintech in the Middle East)
Job Location: Dubai
We are currently representing a successful fintech company to recruit a versatile and strategic Product Marketing and Social Media Manager to drive our marketing initiatives across Bahrain, UAE, and KSA. This dual role requires a dynamic individual who can develop comprehensive marketing strategies and manage social media channels to enhance brand visibility and engagement within the fintech sector.
Responsibilities:
Marketing Strategy:
- Develop and execute holistic marketing strategies aligned with business objectives in Bahrain, UAE, and KSA.
- Lead a collaborative marketing team, fostering creativity and ensuring alignment with overall company goals.
- Analyze market trends and customer insights to refine strategies and drive growth.
Social Media Management:
- Develop and implement social media strategies to enhance brand presence and engage target audiences.
- Create compelling and shareable content for various social media platforms.
- Monitor social media channels for trends, feedback, and opportunities to inform marketing strategies.
Collaboration and Coordination:
- Work closely with internal Centralized Marketing Team teams to align marketing and social media efforts with product launches and business initiatives.
- Collaborate with external partners, industry influencers, and stakeholders to maximize brand exposure.
Analytics and Performance:
- Utilize analytics tools to measure the performance of marketing and social media campaigns.
- Provide insights and recommendations for continuous improvement based on data-driven metrics.
Requirements:
- Minimum of 5 years of relevant experience.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience in marketing roles within the fintech industry, ideally with expertise in the Middle East.
- Strong leadership skills, strategic thinking, and a track record of achieving business objectives.
- Demonstrated experience in social media management, preferably within the fintech sector.
- Proficiency in creating engaging content and managing social media platforms effectively.