About George Berry

About George Berry

Introduction:

George grew up in the South Wales countryside, balancing studies with early work in hospitality and sales. A passion for international business and culture took him to Spain for work in hotels, and later to the University of Birmingham where he earned a degree in International Business with Spanish. His earlier career then included work for an international trade consultancy in Chile, before helping to manage a marketing agency in Argentina.

Career Summary:

In 2015, George began his executive search career in London with Society, the global B Corp-certified search firm. There, he partnered with purpose-driven organisations on senior hires. While earning a master’s degree in Organisational Psychology from Birkbeck, University of London, George joined Green Park, Europe’s leading inclusion-focused talent advisory. There, he worked with industry leaders including HSBC, Edelman, and GSK on critical leadership appointments.

Now at Aventus, George leads the Marketing and Commercial Practice globally, bringing transparent and expert advisory services to help organisations secure transformational leadership in strategic roles across marketing, sales, and related fields. His work focuses on bridging the gap between global talent and the dynamic opportunities in this market.

Why Recruitment?

Recruitment combines organisational strategy and human understanding in a special way. For George, the challenge and reward come from getting to know individuals beyond their CVs; what motivates them, how they thrive, and what unique value they bring to an organisation, then matching this to client challenges. 

Industry Insights:

The landscape of commercial leadership is evolving rapidly, particularly in high-growth regions like the GCC. Companies don't just need tactical operators; they need agile leaders who can compete on the global stage. At Aventus, George has witnessed firsthand the increasing demand for leaders who can drive strategic growth in a multinational environment. His expertise ensures companies secure leaders who not only meet current challenges but also position them for sustained success.

What is Your Approach to Executive Search?

George takes a consultative and strategic approach, treating every hiring process as a unique business challenge to face collaboratively with clients. His approach is evidence-based and psychology-informed to reliably ensure that clients not only hire for experience but also for skills fit and culture add. His process is built on deeply understanding candidates to ensure alignment with the client’s broader priorities, conducting informed assessments that go beyond the CV to evaluate long-term potential, then remaining close to support consistent success. Upholding transparency and integrity is part and parcel, providing honesty to both clients and candidates at all times. 

Success Stories:

George has worked with an incredible diversity of clients over the past decade or more, successfully placing transformative leaders into some very unique roles. Recently, after unforeseeable candidate setbacks resulting in two consecutive post-acceptance withdrawals for one difficult brief, he was able to secure a new candidate within a week, resulting in them still in role and ideally-suited for the job.

Fun Facts:

Beyond recruitment, George is a visual artist whose work has been commissioned for public and private collections. He is also a writer, poet, and outdoor sports enthusiast who enjoys exploring different cultures, cuisines, and philosophies. He also volunteers with non-profits focused on equality and sustainability.

Why Aventus?

Aventus offers a rare balance of competitive, international-standard search expertise combined with deep regional knowledge and a genuinely warm, open, and fun internal culture. This mix means the team is perfectly placed for long-term success and the growth potential is extremely exciting. 

For George, Aventus represents a commitment to quality, autonomy, and delivering real impact. Every search is conducted with a high-performance mindset, but without losing sight of the human aspect helping people and businesses grow through exceptional leadership and ensuring candidates can thrive in their careers.

Testimonials: 

"George has been the most efficient, professional and inspiring headhunter I have ever come across [and I have been across quite a few]. I warmly recommend engaging with him."  - Global Chair [#1 Communications Consultancy]