Please read this overview before applying. Only suitable candidates will be contacted.
We are working with a fast-scaling fintech platform designed primarily for high-net-worth individuals and groups to invest significant capital into crypto and digital assets. Alongside its core wealth and asset management services, it also offers instant money movement, multi-currency accounts, and embedded financial infrastructure through a single API. The platform combines secure, compliant architecture with a modular design that supports both private clients and global financial platforms. Knowledge of these domains is crucial for applicants to leadership roles.
The Head of Marketing role is both a strategic and hands-on position responsible for shaping the brand's presence across the digital asset and wealth management space. It involves leading PR, partnerships, and targeted campaigns to engage high-net-worth individuals, family offices, and institutional audiences across the GCC and beyond. Suitable candidates will not only be creative and experienced marketeers with strong communication skills and extensive expertise engaging HNWI clientele, but also bring deep knowledge of regulatory environments such as the FCA, ADGM, and VARA, and will be confident navigating compliant messaging within fast-evolving financial markets.
JOB DESCRIPTIONTitle: Head of MarketingTeam: MarketingReports to: Chief Executive OfficerThe Head of Marketing will lead the company’s brand, communications, campaigns, and client engagement strategy across all channels. You’ll be responsible for building brand awareness, driving acquisition and retention, and supporting revenue growth through strategic and tactical execution. You will collaborate closely with Product, Creative, Business Development, and Executive teams to ensure a consistent and compelling narrative for all offerings across all touchpoints.
Key areas of responsibility:Define and lead the global marketing strategy, with a strong focus on institutional and high-net-worth audiences.Develop integrated go-to-market plans for launches, partnerships, and regional campaigns, including budget, forecasts, and channel mix.Oversee campaign execution across digital (social, search, display), offline (events, sponsorships), content, and PR.Build and maintain reporting dashboards to track performance against KPIs (brand engagement, lead generation, retention, ROI).Manage external agency and media partners to ensure high-quality execution and alignment with strategy.Oversee development of all marketing assets including landing pages, newsletters, product brochures, and thought leadership content.Drive organic growth via SEO, community, and content marketing strategies.Support lifecycle marketing by overseeing CRM, onboarding journeys, and customer communications.Lead the marketing team, fostering a collaborative, high-performance culture with a strong focus on results.Partner with Product and BD to support growth initiatives, including VIP proposals, market research, and product marketing.Collaborate with functional partners to forecast and plan company revenue growth.Hire, manage, and develop a team of driven, highly engaged individuals to manage marketing channels.
Technical competencies and skills:7+ years in marketing, including 3+ years in a leadership role—preferably in fintech, crypto, or financial services.Demonstrated success in building and leading high-performing marketing teams.Deep understanding of brand positioning, digital marketing, content strategy, and performance metrics.Experience managing campaigns end-to-end across multiple channels and geographies.Strong analytical skills with the ability to translate data into actionable insights.Proven ability to balance creative vision with commercial impact.Comfortable operating in a regulated, fast-paced environment.Excellent communication and stakeholder management skills.Able to work full time from Dubai office. Other key common competencies: Ability to work under pressure; strong management and organizational skills; good judgment and decision making.Ability to work during production environment maintenance hours outside of normal business hours.Self-motivated, entrepreneurial, organized, and passionate about growing a business in a team environment and with a proven ability to drive improvement efforts.Self-starter that takes ownership and accountability for assigned work.Ability to establish positive, effective working relationships at all levels.Great attention to detail and documentation.
We believe in a workplace where talent, dedication, and passion are the only factors that count, regardless of gender, background, age, and other characteristics.
We embrace diversity because we know that it fuels innovation, fosters creativity, and drives success. So, if you're ready to join a team where your potential is truly valued, welcome aboard!
