Aventus x Fitme: Why Value Based Recruitment is the Future of Hiring in the GCC

Organisations across the GCC are under increasing pressure to not only fill roles quickly but also to make better, longer-lasting hiring decisions. That’s why more HR leaders and business decision-makers are turning to value-based recruitment. Unlike traditional recruitment strategies that prioritise qualifications and technical experience alone, value-based hiring focuses on cultural fit and alignment of values between the individual and the organisation.

Now, through an exclusive partnership with UK-based assessment platform Fitme, Aventus is bringing this cutting-edge methodology to the MENA region. Already gaining traction in the US with clients that include a well-known global airline and Fortune Top 100 company, Fitme is helping companies hire smarter by assessing alignment between candidate values and company culture, not just skills. This partnership gives our clients access to the latest in assessment tools for hiring that prioritise longevity, engagement, and cultural harmony over short-term compatibility.

Why Cultural Fit and Values Alignment Drive Business Success

Workplace culture is a powerful driver of employee performance, retention, and satisfaction. If your employees don’t feel in sync with your organisation's values, behaviours and ways of working, they’ll be less happy and less productive.

In the Middle East, where nationalisation targets and regional transformation plans are creating massive shifts in hiring, and the cost of turnover is high, you don’t want to waste time and money hiring talent, just to see them leave.

The region’s workforce is also particularly young and diverse, yet over half of younger employees across the GCC feel stuck and would leave when the right opportunity arises. To prevent this organisation’s need to understand how to empower their workforce and ensure they feel heard.

When companies use value-based hiring to find candidates who align with their culture, employees are more likely to remain with the organisation for longer and are less likely to be absent. They’ll feel more empowered, fulfilled, and engaged and will be stronger communicators, collaborators and innovators.

There are business benefits too. Fitme assessments have been proven to:

Shorten recruitment time by up to 50% by quickly identifying candidates who align with your organisation’s values from the start
Reduce employee turnover by up to 35% and absenteeism by 28% by hiring people who share your organisation’s core values
Increase engagement and performance by up to 20% by building teams that are more engaged, consistent, and aligned
Eliminate biases and stimulate diversity by focusing on values-based fit rather than background or demographics
Cut interview time by streamlining shortlisting with smart data and better fit predictions

That’s the power of value-based recruitment. Integrating cultural fit assessment tools into your recruitment strategy can give your business a crucial edge.

How Value Based Recruitment Works

At the heart of Aventus’ value-based recruitment is Fitme’s simple yet powerful assessment model, which replaces guesswork with clear, structured, and scientifically validated insights into whether a candidate will thrive in your specific environment.

Company Profiling

We engage a reference group of at least three people who represent the broader team or specific roles. Each completes a short, mobile-friendly survey that enables us to identify the lived values in your organisation. This step uncovers the real, often unspoken, cultural drivers of your business and provides holistic understanding of your company culture, allowing for more accurate value-to-culture alignment across levels.
Cultural Blueprint

Responses are analysed and synthesised into a unique company “values map.” This blueprint becomes your organisation’s cultural DNA, clearly outlining the values that shape decision-making, teamwork, communication, and leadership.**
Candidate Matching

Candidates complete a similar 15-minute survey, assessing their own personal and professional values. This ensures that candidates aren’t only assessed on technical skill, but on how well they align with your team’s values and workplace dynamics.
Fit Scoring

Fitme’s patented algorithm compares the candidate’s profile against your company’s blueprint, generating an overall Fit Score and flagging potential alignment or areas of concern. The result is a science-backed prediction of whether a candidate will succeed culturally and operationally within your business.

This is value-based hiring in action: fast, data-led, and tailored for long-term impact.

What Makes Fitme Different?

Most assessment tools for hiring focus on skills, personality, or behavioural preferences. Fitme goes deeper, examining the unspoken and unconscious values that drive behaviour in the workplace. For companies in the GCC where diverse, multicultural teams are the norm, and transformation is the priority, Fitme’s ability to accurately predict compatibility at scale is a game changer.

Developed by professors of industrial psychology, the platform:

Is based on over a decade of academic research
Measures alignment on 13 universal work values
Produces a Fit Score that predicts retention, engagement, and fulfilment
Eliminates person-to-person bias by using a purely algorithmic match

In short, it moves cultural alignment from subjective opinions to objective, scalable science.

Why Aventus and Fitme Equals Smarter Hiring

Aventus is the exclusive provider of Fitme in the GCC. Our understanding of the Middle Eastern talent landscape enables us to contextualise Fitme’s advanced methodology and make it work for local organisations at every scale.

Together, Aventus and Fitme help your business define your internal culture, elevate your recruitment strategy, and future-proof your talent decisions. By understanding your company’s values and behaviours through Fitme, we empower you to:

Attract candidates genuinely aligned with your mission and ways of working
Make more confident, data-led hiring decisions
Avoid costly mis-hires that derail performance
Boost onboarding, retention, and engagement from day one

Whether you're recruiting for short-term transformation or building leadership teams for the future, cultural fit assessment tools like Fitme ensure you get it right, not just the first time but every time.

Key Takeaways for HR and Talent Leaders

Value based recruitment is the smarter way to hire
Cultural alignment reduces churn, boosts engagement, and improves performance
Fitme offers one of the most robust assessment tools for hiring available
With Aventus as your partner, implementing value-based hiring is simple, scalable, and impactful

Contact Aventus today to explore how our Fitme assessments and value-based recruitment can reshape your hiring strategy and strengthen your workforce from the inside out.